Asymmetric Wholesale Pricing: Theory and Evidence

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Asymmetric Wholesale Pricing: Theory and Evidence*

Asymmetric pricing is the phenomenon where prices rise more readily than they fall. We articulate, and provide empirical support for, a theory of asymmetric pricing in wholesale prices. In particular, we show how wholesale prices may be asymmetric in the small but symmetric in the large, when retailers face costs of price adjustments. Such retailers will not adjust prices for small changes in t...

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ژورنال

عنوان ژورنال: Marketing Science

سال: 2006

ISSN: 0732-2399,1526-548X

DOI: 10.1287/mksc.1050.0138